donald lena.Independent · New York
Selected work

Ramerino Italian Prime

A restaurant already has its material: the room, the people, the food arriving at the table.

My work was to give those moments a consistent place on Ramerino’s Instagram.

The restaurant, in a few different ways.

01 / The room

The entrance and dining room give people a sense of the place before they arrive.

02 / The people

Guests and moments at the table sit alongside the food. It feels like a restaurant with people in it.

03 / The details

Chef specials, dining and press have their own highlights, so the profile has somewhere to put each story.

I worked on what to capture, how to present it and keeping it going. The hospitality supplied the material.

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