I like making things
that earn their place.

I’m Donald Lena, based in New York. I build custom software for restaurants, hospitality teams, trades, and local businesses.

My work also includes identity, websites, organic social, and local discovery. The starting point is always the same: understand the people, then make something that fits.

I’m co-founding Le Yard, a neighborhood restaurant taking shape at 858 Ninth Avenue, and building its operating system alongside it. My earlier work includes the now retired MetroGlass Pro job system. I also work with Lokeil Remodeling.

That keeps the work close to the real world: the room, the team, the daily decisions.