Donald Lena

Selected proof

CASE STUDIES

Real operator work across evolved menus, Google profiles, local service websites, content, reviews, and internal systems.

Website modernization

Family Dental Care

Older site to cleaner modern homepage

A dental practice website refresh that kept the same local trust cues, phone path, booking action, and service content while making the homepage feel clearer, more current, and easier to scan.

Cleaner first impression
Booking and phone CTAs kept visible
Navigation simplified
Healthcare trust cues preserved
Service cards made easier to scan
Family Dental Care website before modernization with older gray and pink layout
BeforeLegacy website
Family Dental Care website after modernization with cleaner navigation, hero, booking button, and service cards
AfterModernized website

The Cabin before and after menu case

Evolved Menu

Same structure, cleaner presentation

A restaurant menu evolution for The Cabin that kept the owner's existing categories and item order, then made the page feel more branded, legible, and intentional.

The Cabin context preserved
Owner's structure preserved
Branded restaurant presentation
Cleaner hierarchy
More premium printed feel
The Cabin dinner menu before remake with plain formatting on white paper
BeforeOriginal menu
The Cabin dinner menu after remake with branded heading, cabin illustration, and cleaner layout
AfterRemade menu

Hell's Kitchen menu remake

Route 66 Cafe

Older brunch menu to cleaner in-room presentation

A second restaurant menu remake for the Hell's Kitchen spot formerly known as Route 66. The work kept the brunch offer recognizable, then made the piece feel more refined and intentional in the room.

Hell's Kitchen context
Brunch structure preserved
Cleaner menu hierarchy
More polished table presentation
Designed for in-person use
Route 66 Cafe brunch menu before remake in a laminated holder
BeforeOriginal brunch menu
Route 66 Cafe brunch menu after remake held at a restaurant table
AfterRemade brunch menu

Google Business Profile

Tea and Milk

13 reviews to 119 reviews

Profile cleanup, review growth, and brighter professional imagery that makes the business feel more current on Google Maps.

Review growth
Professional image refresh
Google Maps trust cleanup
Tea and Milk Google Business Profile before screenshot with 13 reviews
Before13 reviews
Tea and Milk Google Business Profile after screenshot with 119 reviews
After119 reviews

Local service system

MetroGlass Pro

Brand, website, quote path, and operator tooling

A local service business system across public-facing pages and internal operations: service positioning, estimate flow, proof, jobs, expenses, and invoices.

Website and service pages
Estimate path
Internal ops thinking
MetroGlass Pro Manhattan shower doors homepage screenshot
WebsiteLocal SEO path

Social media management

Ramerino Italian Prime

918 followers to 11.1k followers

Organic restaurant Instagram growth through content creation, stronger profile structure, highlights, press, reels, and a more consistent visual rhythm.

Organic growth
No paid ads
13 posts to 177 posts
Restaurant content system
Ramerino Italian Prime Instagram before screenshot with 918 followers
Before918 followers
Ramerino Italian Prime Instagram after screenshot with 11.1k followers
After11.1k followers

Search Console performance

SEO Growth

3.22K clicks and 125K impressions

Search Console proof showing a visible organic growth curve after Donald SEO took over, with clicks and impressions rising sharply across the 12-month view.

3.22K clicks
125K impressions
2.6% average CTR
Visible post-takeover growth curve
Google Search Console performance screenshot showing 3.22K clicks, 125K impressions, and Donald SEO Took Over annotation
12-month view3.22K clicks

WANT THIS APPLIED TO YOUR BUSINESS?

Send the business name, website or Google profile, Instagram, and what feels stuck.